PARSED CONTENT

The web site states the following, "Intellectual Property IP is a valuable asset and protecting and successfully commercialising it is a major challenge." We saw that the web site stated " Knowing what IP you have, how valuable it is and how best to further develop it, provides significant competitive and financial benefits." It also said " ProspectIP offers the expertise that organisations need to make the most of their valuable intellectual assets. Understand and protect their intellectual assets. And monetise andtransform these assets into commercial enterprises." The header had Innovation as the highest ranking optimized keyword. This keyword is followed by enterprise, managing intellectual property, and intellectual property management which isn't as urgent as Innovation. The other words prospectip.com uses is IP audit. intellectual asset management is included and could not be understood by search engines.